How and Why Higher Ed Institutions Should Elevate Digital Fluency

For college and university leaders, the landscape is shifting. In the past, the ability to produce a substantial term paper meant a graduate was ready to enter the workforce. That’s no longer the case.

In the work world today, “they’re being asked to create and communicate through video or through audio. They’re perhaps being asked to create eye-catching imagery or social media posts,” says Patrick Hoy, senior manager of product marketing at Adobe.

To meet these new expectations, higher education needs to put a greater emphasis on digital fluency. But what exactly does that mean?

With visual storytelling, presentations, podcasts, audio and video, digital fluency refers to “the ability to create, communicate, understand and assess information using different modalities of communication — forms that go beyond the written word,” says Hoy.

DISCOVER: Adobe technology solutions are powering digital transformation in higher education.


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